"The customer experience has never been so central to e-commerce. When retailers stop seeing deliveries as a world of boxes and embrace the opportunities the delivery experience can bring, they unlock a world of potential."

Mattias Gredenhag, CTO at nShift, commented on an nShift report, "Beyond the Box—Turning Deliveries Into a Business-Building Experience." The report also found that “providing the right range of delivery options at checkout can boost conversions by 20 percent, and, if e-commerce delivery is managed well, two out of three customers will shop again.”