"For the second consecutive year, parents are increasing their per-child spending from $390 to $475, despite concerns about inflation. Our survey demonstrates that parents are prioritizing back-to-school essentials and will continue to play a crucial part in driving consumer spending and foot traffic."

Keisha Virtue, senior analyst of Retail Research at JLL, commented on results from an online survey by JLL Retail Research that polled more than 1,000 parents of school-age children. Parents also indicated that they planned to start back-to-school shopping significantly earlier.