"Interest in early Halloween shopping continues to be dominated by the 25-34 age group, with 56 percent of shoppers in this group kicking off their shopping before October."

Phil Rist, Prosper executive vice president of strategy, commented on an annual survey from the National Retail Federation. He added, "Their love of the holiday is a key factor in this trend, with nearly half of this segment sharing that they plan to shop early because Halloween is their favorite holiday."