INSIGHTS Building Trust-Based Relationship With Consumers By Staff Wednesday, July 17, 2024 11:43 AM “When brands are initially transparent with customers, they build trust-based relationships. Loyalty programs are an ideal bridge to communicate data principles clearly with consumers.”Sajid Mohamedy, EVP, Growth & Delivery at Nisum, from his blog entry, “How Smart Retailers Are Creating Frictionless Shopping Experiences.”