SAN RAMON, Calif.—With the number of Brilliant Futures Certified eyecare professionals in the U.S. now exceeding 4,600, CooperVision convened select prescribers in Chicago in mid-August to support the continued growth of myopia management in U.S. eyecare practices. During the intensive workshop, attendees dove into parent communication insights, staff engagement strategies, and practice marketing tips that can enhance a practice’s success with the Brilliant Futures Myopia Management Program featuring MiSight 1 day contact lenses, according to an announcement.

“I became a MiSight provider less than a year ago and now I wanted to take it to the next level with some additional marketing tools and more confidence communicating about it with my age-appropriate patients and their parents,” Stacie Setchell, OD, of Virdi Eye Clinic in Illinois and Iowa, said. “This workshop was well worth coming to. This has been great.”
“As a pediatric ophthalmologist, I’m really passionate about incorporating myopia management into my practice,” added Grace Shin, MD, MPH, of Ideal EyeCare in Las Vegas. “With the pandemic and people on devices, it’s a really good time to educate people about treatments that can make a difference in their children’s lives.”
Two Brilliant Futures certified ECPs—Maria Liu, OD, PhD, MPH, MBA, FAAO, and Ashley Wallace-Tucker, OD, FAAO— shared their myopia management tips with their peers. Attendees also learned from Steve Vargo, OD, MD, optometric practice management consultant; Tara O’Grady, ALLDOCs managing director; Mike McDougall, APR, Fellow PRSA, president of McDougall Communications; and CooperVision’s Michele Andrews, OD, Justin Kwan, OD, FAAO, and Kelly Volz, OD, FAAO FSLS.
“Act today to change tomorrow,” Kwan, senior manager of myopia management at CooperVision, said. “That’s that the choice that every Brilliant Futures certified ECP made when they brought the only FDA-approved myopia control contact lens in children aged 8-12 at the initiation of treatment, MiSight 1 day, into their practices. Now, through partnership, we can grow the impact of their efforts.”
For more information about the Brilliant Futures Myopia Management Program and MiSight 1 day, ECPs can visit the site here.