The first thing the ad shows is a scale. Over the soundtrack of Childish Gambino's anthem “This is America,” a narrator laments the nation’s obesity crisis and “the system” that is “built to keep us sick and stuck.” It notes the “$160 billion weight-loss industry that feeds on our failure” as images of junk cereal, pie and a cheeseburger flash across the screen.

“Something’s broken, and it’s not our bodies,” the narrator says, adding: “There are medications that work, but they’re priced for profits, not patients.”

The minute-long ad, which will run during the Super Bowl, pitches a “life-changing” solution to all this: weight-loss drugs, as offered by the telehealth startup Hims & Hers. Viewers see a fridge stocked with Hims & Hers-branded vials of medications. These are compounded drugs, meaning they haven’t gone through the traditional approval process designed to safeguard against risks to consumers — a point the ad largely glosses over.

Last Friday, Senators Richard Durbin, Democrat of Illinois, and Roger Marshall, Republican of Kansas, sent a letter to the acting head of the Food and Drug Administration saying the ad “risks misleading patients.” Head over to The New York Times to read the full story.