Coronavirus BRIEFING

Many Positive Indicators for Retail Holiday Sales, Even With Uncertainty

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"While we are in a recession, Americans are relatively flush with cash as we go into this holiday season. Bank accounts are not looking as bad as we thought, we had a historically large stimulus, and people have not been out spending as much as historically."

Viraj D’Costa, an e-commerce forecast analyst with Forrester, commenting to MultiChannel Merchant for its recent report, “Many Positive Indicators for Retail Holiday Sales, Even With Uncertainty.”