"Most companies find it difficult to have the deliberate, long-term strategies that allow them to confront a lot of these bigger trends that are coming. How they fund innovation and how they manage it is all over the map. They do everything on a case-by-case basis, and there’s no corporate-wide sense. That shows up in company performance."

Wellspring chief marketing officer Chris Townsend, commenting to MM&M for its recent report, “COVID Spurs ‘Innovation Scramble’—But Many Orgs Fail to Execute”