CHICAGO—Visibly, a health care technology company and developer of the first FDA-cleared online visual acuity test, has announced the acquisition of Lensabl, a technology-enabled vision care platform. Lensabl's expertise in optical e-commerce will help Visibly expand its platform to include new retail offerings, according to the announcement. Lensabl offers direct-to-consumer lens replacement, prescription glasses and contacts. According to the company, its proprietary technology helps brands and partners enable e-commerce through white-labeled experiences. The Lensabl acquisition will allow Visibly's customers access to additional retail resources to reach another segment of the market, the announcement said.

"At Lensabl, we believe in leveraging technology to make access to vision care easier and more affordable," said Andy Bilinsky, CEO of Lensabl. "Having worked with Visibly for years, we believe by joining forces, our complimentary offerings can help their existing customers provide a more comprehensive range of vision services to the end-consumer."

In addition to Lensabl's online store, Lensabl also brings its "shop-in-shop" platform (enabling eyewear brands to sell prescription glasses online) and its Lensabl+ vision plan platform (modernized vision plans as an alternative to traditional vision insurance) to Visibly. Adding Lensabl's retail capabilities to Visibly's telehealth services provides a comprehensive offering that will ensure quality vision care is accessible and affordable for all, the companies noted.

"We are excited about the opportunity to integrate Lensabl's cutting-edge technology into the Visibly platform as part of our commitment to enhancing access to care through innovative digital solutions," added Brent Rasmussen, Visibly's CEO.