OTTAWA, Ontario—The Canadian Association of Optometrists (CAO) has announced the release of a new national campaign to raise awareness about myopia, and to enlighten parents and caregivers about the crucial significance of annual eye exams for children. Several provincial associations of optometrists and sponsors from the industry, including Alcon, CooperVison and SunPharma Canada, have joined and supported the campaign, according to the announcement. As a visual condition currently affecting 30 percent of the population, myopia has evolved into a global public health crisis, according to the CAO.

By 2050, the prevalence of myopia is estimated to increase to 50 percent of the world’s population. Along with the rising prevalence, myopia is occurring at earlier ages starting in childhood (6 to 7 years of age), progressing at a more rapid rate than the previous generations.

Parents may also not realize their child has a vision problem, especially if the child seems to be functioning well in other areas the CAO said. “It is important to remember that once myopia has progressed, the person’s vision won’t come back,"  said Dr. Martin Spiro, president of the Canadian Association of Optometrists. "You can slow—even potentially stop—progression, but not reverse or resolve it afterward. This is why we need to focus on prevention and early detection.”

The CAO recommends that parents schedule comprehensive eye exams for their children starting at six to nine months, then again between the ages of two and five years of age, and annually thereafter to age 19. After 19, eye development stabilizes, allowing check-ups every two years for healthy adults with no known eye conditions.

The CAO also recommends limiting screen time for children. As they enter school, it may be challenging to limit screen time as their visual demand is increased with virtual schooling and electronic entertainment. Therefore, getting into a good habit of taking regular breaks from screens every 30-60 minutes helps relax their eyes, according to the CAO. For all children, screen time is not recommended at least one hour before bedtime, to help with better sleep.

“It is crucial that children get a comprehensive eye exam annually. It is never too soon to see an optometrist,” said Dr. Spiro.

According to the CAO, the campaign assets will run throughout October on Facebook, Instagram, YouTube, TikTok and Spotify in both official languages to raise awareness about childhood myopia. To find more about the CAO campaign, click here.