MIAMI—Innovative Eyewear, Inc. (NASDAQ: LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced that it has partnered with Micro Center, a leading U.S. technology retailer, to expand its retail reach and bring Lucyd smart eyewear to stores nationwide and online. In addition to selling Lucyd smart eyewear, Micro Center will be onboarding Lucyd's customizable interactive displays in-store, according to the announcement, to deliver a more engaging and informative customer experience, and to enhance sell through.

"We are thrilled to announce our partnership with Micro Center, one of the leading tech retailers in the U.S., known for its wide selection of cutting-edge technology products and passionate tech-focused customer base,” said Harrison Gross, CEO and cofounder of Innovative Eyewear. “Micro Center is the ideal partner for our smart eyewear, as their customers are early adopters of innovative technology who are eager to experience the latest advancements. Further, Lucyd smart eyewear connects with any Bluetooth-enabled device such as smartphones, laptops, desktops and game controllers making it an ideal companion product."

According to the announcement, the deal was signed as a result of Innovative's partnership with Windsor Eyes, the company's optical distributor in the U.S.

 
 Lucyd smart eyewear, Millennia 2025 edition. Photo courtesy of Innovative Eyewear, Inc.
  
"We are thrilled to partner with Micro Center, a trusted name in consumer electronics," said Paulino Diaz, partner at Windsor Eyes. "Their loyal and forward-thinking customer base is the perfect audience for Lucyd smart eyewear. We believe they will be just as excited as we are to experience the cutting-edge features of this groundbreaking product.”