CINCINNATI, Ohio and ALEXANDRIA, Va.—EyeMed Vision Care, a managed vision benefits company, and The Vision Council Foundation have established a partnership focused on their shared mission to raise public awareness and advocacy on the importance of overall eye health. This multi-phased collaboration brings together both organizations to develop and launch a series of tools, resources and consumer outreach initiatives that further drive education around the optical industry, advocate for the importance of eyecare, and support the essential role vision benefits play in empowering individuals to manage their vision, according to the announcement.

Over the course of the coming months, the two organizations stated that they will jointly release a series of curated vision health and wellness articles, interactive vision guides and social media eyecare awareness campaigns. Additionally, the latest edition in EyeMed’s Vision Curriculum Kit series, “Common Vision Conditions,” will be co-branded in partnership with The Vision Council Foundation and aim to engage grade-school students to understand how clear vision enhances their quality of life and well-being. The kits are a valuable free resource for both educators and eyecare professionals to distribute to students and patients, according to the announcement.

EyeMed will also serve as a 2025 supporting sponsor of The Vision Council Foundation to fund additional eye health awareness programs.

“Both EyeMed and The Vision Council Foundation share a common mission to empower individuals to have the knowledge, access and opportunity to make informed decisions when taking care of their eyes,” said Matt MacDonald, president of EyeMed Vision Care. “By leveraging both organizations' strengths in the optical industry and focusing on consumer outreach, I’m confident we can meaningfully improve awareness and access to care through education and resources to individuals across all stages of their life.”

“Our collaboration with EyeMed Vision Care represents a pivotal step forward in our mission to help people everywhere see and look their best,” said Ashley Mills, CEO of The Vision Council and The Vision Council Foundation. “Through this partnership, we are expanding our reach and equipping educators, eyecare professionals and individuals with essential tools to better understand the importance of vision care as health care and its impact on daily life. Together, we can make a lasting difference in advancing vision health education and access for everyone.”

Consumers, educators and eyecare professionals can access these resources:

  • Health and wellness resources developed by EyeMed and The Vision Council Foundation will be available here.

  • The “Common Vision Conditions” Curriculum Kit is available now for pre-order here. Orders will begin shipping on December 12, 2024. Educators are encouraged to order free small batch quantities for their classrooms, and eyecare professionals are encouraged to obtain copies for their practice waiting rooms. The Vision Council Foundation will also have the Curriculum Kits available for download here.

  • Educational social media content can be found by following @TheVisionCouncil and @EyeMedVisionCare on Instagram, Facebook and LinkedIn.

  • The Vision Council Foundation will release details in early 2025 on a joint webinar to help eyecare professionals educate young patients on vision health.