WASHINGTON, D.C.—The nominating period for the second annual Contact Lens Institute (CLI) Culture Awards ends October 1, 2024. The program honors eyecare professionals who foster a positive contact lens culture, exemplifying behaviors and actions that elevate patient experiences and business success. Individuals within the U.S. and Canadian eyecare community who prescribe or support soft contact lenses are eligible for consideration. Self-nominations are allowed and encouraged, according to the group. To improve the chances of being recognized, nominators may reference positive contact lens behaviors identified in recent See Tomorrow reports, which are available for on-screen reading and/or download from the CLI website.

Nominators need to provide a concise response (750 words or less in total) that addresses at least two of the following questions:

● How has the nominee enhanced patient outcomes using soft contact lenses?

● What initiatives, processes, or projects has the nominee put into place in their practice that enhances a positive culture for recommending soft contact lenses and patient wear?

● How does the nominee engage practice staff to take an active advocacy role for healthy, happy soft contact lens wear?

● Can you describe a particular nominee-patient interaction that exemplifies how soft contact lenses have changed or improved a patient’s life, and which may inspire colleagues?

Nominations must include the name/location/practice name/contact information of the candidate(s), as well as the name/affiliation/contact information for the nominator. Groups are eligible as long as all individuals are named, with a clearly designated leader. Entries must be emailed no later than October 1, 2024, at 11:59 p.m. ET to cli@contactlensinstitute.org. The submission can be written within the body of the email or attached as a Word or PDF document. Questions may be sent to the same address.

According to the announcement, selection will be at the sole discretion of the CLI board of directors. Honorees will be announced by the Contact Lens Institute in November 2024, with ongoing recognition into the following year.

Complete nomination information is available here.