VAUGHAN, Ontario—Bausch + Lomb Corporation (NYSE/TSX: BLCO), a global eye health company, and Glaucoma Research Foundation (GRF), a national nonprofit organization dedicated to curing glaucoma, are launching the second annual “Faces of Glaucoma” campaign. The campaign, which will highlight diverse patient stories and raise awareness of the second leading cause of blindness worldwide, will take place throughout Glaucoma Awareness Month in January, according to the announcement. “It’s estimated that half of people with glaucoma don’t know that they have it, demonstrating a need for continuing education and awareness efforts,” said Andrew Stewart, president, Global Pharmaceuticals and International Consumer, Bausch + Lomb.

“In collaboration with Glaucoma Research Foundation, we aim to encourage people to take an active role in understanding and managing their risk, starting with seeing an eye doctor,” Stewart said.

Throughout January, Bausch + Lomb and GRF said they will spotlight educational resources and share stories of individuals and families living with glaucoma to raise awareness of the disease and encourage proactive eye health management. In addition, for the fourth consecutive year, Bausch + Lomb said it will support a fundraising challenge in which every dollar raised will be matched, up to $20,000. These funds will support GRF research into a potential cure for glaucoma.

“While glaucoma is often thought of as an older person’s disease, it’s important to understand that it can impact anyone, regardless of race, age or gender. This year we build on our previous efforts by highlighting a new group of diverse patient stories to bring to life the many faces of glaucoma,” said Thomas M. Brunner, president and CEO, Glaucoma Research Foundation. “We are grateful for the ongoing partnership with Bausch + Lomb and excited to be working with them again.”

To learn more about the fundraising challenge and to listen to patient stories, click here.