By ANDREW KARP GROUP EDITOR, LENSES AND TECHNOLOGY
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DON OAKLEY
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RANCHO CORDOVA, Calif.—VSP expanded availability of its first co-branded products, VSP Reveal and Reveal Freeform progressive lenses with Optics by Carl Zeiss, to all 50 states, Washington D.C. and Puerto Rico, beginning Nov. 1.
VSP Reveal progressive lenses are available exclusively to VSP’s network of 26,000 private practice doctors and can be dispensed to both VSP and non-VSP patients. VSP Reveal and Reveal Freeform lenses were originally launched in July 2008 in California, and in March of 2009, VSP Reveal was made available in 16 additional southern and western states.
“We received a phenomenal response to Reveal from VSP doctors and patients during our initial trial phase. Thanks to their positive feedback and demand for the product, we are proud to now offer Reveal to all VSP providers throughout the country,” said Don Oakley, VSP’s president of ophthalmic operations. “Working with Carl Zeiss Vision and leveraging their lens design expertise has allowed us to offer premium progressive lenses that deliver exceptional performance, as well as provide a savings program designed to benefit VSP’s network doctors.”
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FRED HOWARD
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VSP practices will receive practice-building funds for each pair of VSP Reveal lenses dispensed, when ordered through eClaim or eLab on Eyefinity.
“Reveal with Optics by Carl Zeiss is an example of the innovative partnerships that Carl Zeiss Vision has developed to bring more value to eyecare professionals,” said Fred Howard, Carl Zeiss Vision’s president, Americas-Pacific. “We are proud to be working with VSP to deliver progressive lenses with superior optics and the highest level of quality to doctors and patients.”
VSP Reveal is available through select VSP and Carl Zeiss Vision labs. A list and map of participating labs is available at www.vsplab.com or VSPOnline at www.eyefinity.com. ■
mailto:akarp@jobson.com