BUSINESS: Retailers Today’s Trunk Shows, Part Three Three Retailers Turn to Trunk Shows for Brand Development By Delia Paunescu, Assistant Editor Wednesday, November 24, 2010 12:44 PM RELATED CONTENT Brand Shows ‘Part of the Culture’ at Schaeffer Eye Center Emphasis on Socialization for Vision Source Rhodes Ranch A Successful Event Is Well Worth the Effort for SVS Vision SVS Vision uses social media platforms Facebook and Twitter to promote trunk shows. The company has also featured their accounts in new advertisements.NEW YORK—Today’s optical retailers and ECPs are once again discovering trunk shows as a way to deepen relationships between brands and customers. Business owners say they are focusing on these special events in the hope that by adding awareness to a particular line, they can strengthen visitors’ loyalty to their own bottom line as well as to the eyewear brand. In this three-part series, VM spoke with retailers, ECPs and suppliers throughout the U.S., outlining the details of hosting a trunk show and uncovering the impact those shows have on an optical business. Following are profiles of three businesses and their unique experiences hosting trunk shows. For more information, be sure to read Part One for profiles from our first three retailers and Part Two where suppliers weigh in. — Delia Paunescu, Assistant Editor