BUSINESS: Retailers The Original ‘Customizable’ Eyewear: Rimless Stays Timeless By Staff Monday, February 13, 2017 12:29 AM RELATED CONTENT New Options for Putting the ‘I’ in Eyewear To Create the Perfect Fit, Plan to Scan Lenses Lead the Way to Personalization and Customization Hoya’s Yuniku System Creates ‘Fully 3D-Tailored Eyewear’ Rimless or three-piece mounted eyewear dates back as far as the early 19th century, when pince-nez and simple shapes offered new options for people needing vision correction. They evolved further in the early 20th century and into the ’40s and ’50s to reflect a range of lens shapes and, traditionally, refined metal frame and bridge treatments. As new eyewear trends took on a designer fashion influence, rimless evolved again in the late ’80s and early ’90s, featuring more modern interpretations of shapes, including faceted eyewear and tinted lenses, when customization flourished again. Silhouette’s new “shop in shop” in-store merchandising conveys the customization story. The early 2000s saw a renewal of interest throughout the market in three-piece when dozens of companies offered rimless when the global market was still embracing tooled retro metal frames and starting to move toward new plastics. With the introduction of the iconic Titan Minimal Art in 1999, Silhouette debuted a modern interpretation of the three-piece trend. Today, Silhouette stresses the “choice” message, noting, “Silhouette’s mission has been to craft uniquely customizable eyewear to perfectly fit the individual who wears it. With features, personality as well as style in mind, Silhouette offers a full line-up of sizes, colors, shapes and styles to suit the simply classic to the boldly fashionable.