BUSINESS: Research + Stats How Do U.S. Adults Feel About a Cashless Society? By Staff Wednesday, September 29, 2021 11:17 AM The majority of U.S. adults are against living in a cashless society, with 60 percent indicating they’d prefer physical money to stick around, according to a recent survey from eMarketer. That said, 24 percent stated they’re OK with such a society, and an additional 5 percent said they’re all for it, even as moving away from cash means everyone would need access to digital alternatives. Twelve percent of respondents to the survey had no opinion one way or another. To read more about the trend toward a cashless society, check out this story from eMarketer about Visa and the company’s new group of tiered credit card reward programs.