BUSINESS: Research + Stats Demand for Pancakes Is on the Rise in the U.S. By Staff Tuesday, February 21, 2023 2:05 PM The demand for pancakes is on the rise. This week marked Pancake Tuesday or Shrove Tuesday, and consumers have never wanted the fluffy sweet treat more. According to a report from Mordor Intelligence, the pancake mix market is expected to grow 5.43 percent over the next five years. The increase is driven by several factors including changes in consumer behavior and demand, purchasing patterns, rerouting of the supply chain, dynamics of current market forces, and the significant interventions of governments are the major factors that affect the pancake mixes market. According to Statista, 207 million Americans used dry pancake and waffle mixes, including store bought, in 2020.While most consumers are looking for convenience and an inexpensive meal, the increased sales of packages are also being spurred on by healthier pre-packed options and related health benefits. The number one pancake topping according to National Today is syrup at 62 percent. One in 10 Americans prefer to use just butter to add some extra flavor to their flapjacks. Meanwhile, Eight percent of Americans add fruit, while 4 percent use a fruit sauce. An additional 4 percent prefer to top their pancakes with peanut butter. In the past, pancakes were seen as unhealthy due to high fat content and a growing demand for gluten-free options. Today, however, most brands are offering healthy alternatives to traditional pancake recipes with many health and low-fat options. North America has the highest rate of pancake consumption in the world. This is due in part to an increased demand for ready-to-eat breakfast options. Consumers have less time to prepare complex recipes, forcing them to search for quicker and healthier alternatives, with many consumers preferring whole-grain pancake options.