Job seekers are looking for more than just a paycheck when it comes to choosing a career. A new survey from Kellanova, formerly known as Kellogg Company, finds that job seekers are looking for employment in jobs that have a positive impact on their careers. More than 95 percent of respondents to the survey, titled "What About Me? Attracting Top Talent in a Shifting Job Market,” said they were looking for a workplace that demonstrates how they can make an impact, and in return, they want to be rewarded for their accomplishments. 

Meanwhile, 63 percent of respondents said they were looking for workplace flexibility with the opportunity for career development. Nearly all of the respondents said they want the opportunity to unleash their potential, while 92 percent of candidates expect their employees to make their well-being a priority. 

Having personal time off (PTO) is also an increased priority for candidates, with 64 percent saying this is a “must-have,” while 37 percent said having a hybrid working model was the determining factor when choosing a position. This was closely followed by career development, with 64 percent saying it was a must-have. 

“Through this survey, we engaged in a thorough process to understand what existing and potential talent are looking for in an employer," said Melissa Howell, chief human resources officer at Kellanova. "We know people want flexibility in the workplace, access to learning and development opportunities, and the ability to make a real impact.”

Health care support was a significant concern for employees, with 62 percent of job candidates in both the U.S. and Canada saying health care benefits and financial incentives will most likely increase interest in a company. 

Company legacy and brands were also deciding factors for potential candidates, with 40 percent responding they consider history of philanthropy and commitment to sustainability as differentiators. This was closely followed by long-standing relationships with customers and consumers at 39 percent.