BUSINESS: Labs Cherry Optical Lab Is First Indy Lab to Produce Varilux XR Series On-Site By Andrew Karp, Group Editor, Lenses & Technology Sunday, July 21, 2024 1:57 AM GREEN BAY, Wis.—Cherry Optical Lab (COL), based here, announced that it is the first and only independent lab producing the Varilux XR Series (Varilux XR and Varilux XR Track) lenses on-site in the US. This strategic move demonstrates its commitment to delivering cutting-edge solutions to its customers and their patients, the company said in a statement. “I am honored to share that we’re the first independent lab enabled to process the Varilux XR Series lenses in the United States,” said Adam Cherry, president of Cherry Optical Lab. “This means that you can now combine the service, quality and speed of Cherry Optical Lab with EssilorLuxottica’s most advanced Varilux lens technology. We strive to be the most capable laboratory possible, and the addition of XR aligns with that objective. “The enablement and certification process for this product line was the most extensive and thorough to date. We appreciate the efforts of the EssilorLuxottica IDD Team. They really helped make this possible,” Cherry said. Founded by Joe and Lynn Cherry in 1999, COL continues to serve customers independently under the ownership of its co-founders and current president, Adam Cherry.