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LEWISVILLE, Texas—Hoya Vision Care, based here, announced today that Eduardo Martins, an optical industry veteran, has been appointed as the company’s U.S. president. He will provide leadership for all U.S. commercial channels and bring executive level strategy to achieve company objectives, according to a statement from Hoya Vision Care. Martins brings over 25 years of progressive sales and global management experience. He was previously with Essilor of America where he held senior positions in the areas of business development and general management.

He quickly expanded his level of responsibility to his most recent position as SVP/GM, East region. Prior to Essilor, Eduardo held various management positions in the U.S., Australia, China and Latin America.

“I am honored to step into this role with Hoya Vision Care and to help carry forward an innovative, growing and truly customer-driven organization,” Martins said in the statement. “It’s a very dynamic time in our industry, and eyecare professionals in all channels are looking for choices. I look forward to working with this dynamic team and continuing to provide unique, simple and fast solutions to help our key stakeholders better serve their patients, create differentiation for their practices and protect their brand value.”

Martins succeeds Derek Dodge, who served as president and CEO of Hoya Vision Care from 2017 to 2019.