BUSINESS: Associations Vision Council and RX Offer Vision Expo+, a Free, Virtual Extension of the Vision Expo West Experience By Staff Saturday, September 25, 2021 12:18 AM ALEXANDRIA, Va.—The Vision Council and RX, the organizers of Vision Expo, announced that Vision Expo+, a free digital extension of the Vision Expo experience that debuted at Vision Expo East 2021, will be offered next week following Vision Expo West from September 27 to October 3. The special event will feature online showrooms from Vision Expo West’s exhibitors and recorded Vision Expo West content. Vision Expo+ will be delivered through ShopVISION, a new global sourcing platform.“We are excited to once again offer an extension of Vision Expo in the digital space through Vision Expo+,” said Mitch Barkley, vice president of trade shows and events at The Vision Council, co-owner of Vision Expo. “Our efforts to bring Show content online and offer many of the product discovery experiences that attendees expect at the in-person Show to a worldwide digital audience reflects our commitment to accommodate members of the vision care community from around the globe and provide more ways for the community to experience Vision Expo West. Vision Expo+ is also a great way for those who were at the in-person Show to check out panels or discussions they may not have been able to fit into their schedule while on-site.” From Monday, September 27 to Sunday, October 3, the week after the in-person Show concludes, Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo West’s more than 280 exhibitors and recorded Vision Expo West content. All events taking place at The Seen, the main stage destination for collaborative learning, including EYE2EYE Series discussions, will be recorded and available to view on the ShopVISION platform. To view the schedule of planned events at The Seen, click the links below. Please note, event schedule is subject to change:Thursday, September 23: The Seen Event ScheduleFriday, September 24: The Seen Event ScheduleSaturday, September 25: The Seen Event Schedule To gain access to Vision Expo+ offerings, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo West 2021 exhibitors. Registrants who signed up for Vision Expo+ during Vision Expo East 2021 do not need to register again. Vision Expo+ is delivered through ShopVISION, a new global digital sourcing solution built for optical and optometric providers. Created in partnership with Balluun, a world leader in business-to-business marketplace technology, the state-of-the-art platform is designed as “a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services,” the Vision Council said. ShopVISION currently features more than 350 brands and more than 3,000 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management. “Designed to thoughtfully complement our in-person trade shows, ShopVISION extends our sourcing offerings and provides a modern way to conduct business year-round, on-demand and on a global scale,” said Fran Pennella, vice president, Vision Expo at RX.