NOVATO, Calif.—Zenni Optical has announced its partnership with the*gamehers, the first and largest media platform and social networking community of women and femme-identifying gamers. The partnership launched at the the*gamehers Awards on March 1, 2024, and will integrate eye health education throughout the*gamehers’ yearly initiatives, including Safe Space Streaming Lounges, Pink Pixels programming, and ambassador programs for the brand, the*gamehers guardians, and collegiate squads. Later this year, the partners will launch a new branded collection showcasing a diverse range of frame styles inspired by the*gamehers community.

Ahead of that launch, the*gamehers has a selection of “favorite” styles available on the Zenni website.

Robb Chiarini, head of gaming, sports, and events at Zenni Optical, said, “As an organization committed to inclusivity and diversity, we are thrilled to partner with the*gamehers. Their dedication and devotion in connecting, empowering and celebrating women and femme-identifying gamers is truly inspiring. It aligns with our mission to make eyewear accessible to everyone. We look forward to collaborating on a wide range of meaningful experiences together over the coming years.”

Rebecca Dixon, CEO of the*gamehers, said, “We are delighted to partner with Zenni Optical, whose commitment to innovation, inclusivity and accessibility for all perfectly aligns with our mission. This 'perfect pair' looks forward to shaping the future of gaming through collaborations that promote education, connection, health, empowerment and creative expression.”