NOVATO, Calif.—Zenni is expanding its partnership with Boston Red Sox legend David Ortiz to launch an exclusive eyewear collection as he approaches induction into baseball’s Hall of Fame on July 24. This specially curated collection will initially be available in 12 states and is designed primarily for men, but with unisex qualities appealing to both women and children. The David Ortiz Collection features Zenni’s Extended Fit frames on selected styles, which are specially designed with a wider frame front, larger lenses and longer temple arms to fit more comfortably on larger faces. Each style can be built as a prescription or sunglass pair.

Sean Pate, brand marketing and communications officer for Zenni, said, “We are very happy to deepen our relationship with Hall of Famer and Red Sox legend David Ortiz by bringing his personally curated Zenni eyewear styles to fans across the country. As David enters the most prestigious club in baseball history, fans can now get the Big Papi look in affordable Zenni frames to see the world through the lens of one of baseball’s all-time greatest players.”

David Ortiz said, “Having the chance to curate my own personal selection of Zenni eyewear frames was a natural evolution of my ambassadorship and something I take great pride in. Fans not only have stylish, high-quality options to choose from with my personal styles, but at incredibly affordable prices.”

 
 
To support the collection launch, Zenni will debut a new commercial featuring Ortiz titled “PapiVision: Lighthouse.” Developed in partnership with Athlete-Driven Worldwide, the ad is a follow up to the “PapiVision” commercial released in 2021 featuring Ortiz depicting Big Papi in his post career endeavors.

The sequel to the initial PapiVision campaign showing Ortiz as a restaurateur with amazingly corrected eyesight will support the collection launch across New England on NESN and select national broadcasts on Fox Sports, MLB.TV and Zenni social channels. In the ad, Ortiz is a lighthouse keeper and directs a returning sailor through dense fog using Zenni prescription sunglasses for crisp, clear vision.

Zenni continues its designation as the official eyewear of the Boston Red Sox started in July 2020, and building on similar professional sports team relationships with the Chicago Bulls in 2018 and San Francisco 49ers in 2019.