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NEW YORK—In addition to the two October virtual VM Summit Sessions, Vision Monday broadcast two additional sessions earlier this year. Both virtual sessions extended the 2021 VM Summit series of conversations and presentations under the theme “Creative Disruption,” held during the summer. They were “VirtualEYZE!,” first held in June, which was a focused look at the opportunities for telehealth to expand eyecare’s boundaries, and “ALL Consuming,” held in August, which took a deep and fascinating dive into the new consumer mindset in many areas. Each brought great and different speakers plus enlightening conversation from ECP/retailer panels.





The June session titled “VirtualEYZE!,” examined the opportunities for telehealth to expand eyecare’s boundaries and featured updates sharing the ophthalmic perspective from an ocular telehealth expert at the American Telemedicine Association, two experienced reimbursement executives and a first-of-its-kind discussion with a mix of eyecare practitioners and execs sharing their own experience with remote, comprehensive eye exams before, during and in the current stage of the pandemic.

New priorities among consumers and patients, transformed over the period of the past 18 months and shaped by the COVID-19 pandemic, are raising important questions for both retailers and eyecare professionals about how to address those new mindsets, and how to learn more about what’s necessary to re-engage and recalibrate connections. “ALL Consuming,” VM’s second virtual event, delved into those questions with consumer trend experts’ insights on macro trends, the rise of social media as a shopping channel and new technology changing patients’ health care expectations.