BUSINESS USA Football and Oakley Announce Multi-Year Partnership Running Through L.A. 2028 Olympics By Staff Wednesday, August 21, 2024 12:24 AM INDIANAPOLIS and LAKE FOREST, Calif.—USA Football, the sport’s governing body responsible for creating and leading the U.S. National Teams and a member of the U.S. Olympic and Paralympic Committee (USOPC), and Oakley have announced a multi-year partnership making Oakley the Official Eyewear Partner of USA Football and its U.S. National Teams. Oakley’s partnership with USA Football builds on its roster of sports partnerships, including the NFL and a number of its elite athletes. In addition, Oakley is a partner of the USOPC and equips Team USA with its sport performance eyewear across all international competitions, including the Olympic Games, according to the announcement.With this new partnership, Oakley said it will provide its sport performance eyewear to USA Football’s flag and tackle U.S. Men’s, Women’s and Junior National Teams. Flag football will make a debut at the 2028 Olympic Games in Los Angeles.USA Football CEO Scott Hallenbeck said, “USA Football is continuously looking for partners who align with our values and desire to build and refine football’s high-performance pathway. Oakley’s history of innovation and trusted on-field performance from youth to elite athletics will elevate our U.S. National Teams in tackle and flag football as more international competitions, like the 2028 Olympics in Los Angeles, feature our sport. We look forward to working with Oakley to bring our athletes world-class eyewear and shields that prioritize safety and performance.”Corey Hill, Oakley global head of sports marketing, said, “At Oakley, our dedication to innovation and support for youth football is steadfast. By partnering with USA Football, we aim to empower the next generation of football stars, from local leagues to the national stage. This collaboration is a pivotal step in our mission to propel the sport forward, culminating in the historic Olympic debut of flag football in 2028.”As part of the partnership, Oakley and USA Football will also tell the unique and compelling stories of athletes nationwide, focusing on their football journeys as the sport becomes more accessible, the announcement said. This includes high school girls flag football, which is now a sanctioned varsity sport in 12 states and feeds into college scholarship and playing opportunities at the National Association of Intercollegiate Athletics (NAIA) and National Junior College Athletic Association (NJCAA) levels, Oakley said.Oakley’s range of men’s, women’s and youth sport performance eyewear were present in early July at USA Football’s Week at The One, which included the Junior International Cup, Select Bowl and The One Flag Championship. Oakley said it will build on its legacy of research, design and innovation by hosting several events at its headquarters in California to work with and learn from athletes about their needs to reach peak performance. The brand will also continue to have a presence at USA Football's national and international tentpole events to support the sport.Hallenbeck said, “As all versions of football become more popular internationally and flag football experiences the exponential growth brought on by its Olympic inclusion, we’re molding an inclusive and sustainable football ecosystem. Together with Oakley, we will raise the bar for industry standards and best practices in eyewear while supporting elite athletes representing the U.S. in emerging competitions.”The upcoming IFAF Flag Football World Championships from Aug. 27-30, which will be the largest in the event’s history, will mark Oakley’s sideline debut with the U.S. Men’s and Women’s National Teams.