BUSINESS Transitions Launches Virtual Try-On for Signature GEN 8 By Staff Monday, February 8, 2021 12:56 AM RELATED CONTENT How Brick Is Learning to Click My Frame Gallery’s New Features Help Independents Extend Choice and Try-On to Patients Luxottica Expanding Its Digital Tools to Customers as Part of EssilorLuxottica360 E-Comm Is a Growing Opportunity for Independents, Ocuco Points Out Thema Optical: Offering a Customized Frame Experience With the Optician 3DNA Offering “User-Designed” Eyewear New Digital Dispensing Technologies Elevate and Personalize the Patient Experience Personalized Dispensing Delivered In-Person or Virtually ECPs Reap the Benefits of CL Online Ordering Platforms ‘Buy Now, Pay Later’ Offers New Revenue Capture Options for Optical ECPs Anagram Software Helps ECPs Speed Up Insurance Claims NEW YORK—Virtual try-on is not just for frames. Transitions recently launched VTO for Signature GEN 8 lenses. The new, immersive augmented reality experience, lets patients see themselves in all seven Transitions Signature GEN 8 lens colors and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at Transtions.com/VTO (https://www.transitions.com/en-us/virtual-try-on/) on their own desktop, mobile or tablet devices, minimizing the need for patient contact in the practice. As users tap through different lens colors and frame options, they are also able to capture downloads in all stages of tint. The Transitions lens virtual try-on uses technology that is provided by FittingBox. The virtual try-on experience allows users to control photochromic activation, especially across a range of lens colors. “It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eye-care professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”