NORWALK, Conn.—Vision Expo East organizers have announced that the submission deadline for the NOW Trend Showcase and Awards at the 2025 show has been extended to January 17, 2025. Eyewear companies can submit new designs and products for inclusion in the trend showcase, fashion shows and awards program, which will be featured at Vision Expo East taking place February 19-22, 2025, at the Orange County Convention Center in Orlando, Fla. Eyewear brands interested in participating can submit product aligning with one of the following new themes for 2025:

• Sensorial Design: Fresh/Bold/Innovative
• Innovation: Modern/Tech/Wearable
• Memories are Made Of: Timeless/Classics
• Consciously Designed: Sustainable/Eco-Friendly

All products featured in the NOW Trend Showcase are automatically entered to win a NOW Award and/or featured in the Flaunt the Frame Fashion Shows. Visit the official website here for all event details.

Awards categories include:

• Best Sunglass (Independent and Branded)
• Best Optical (Independent and Branded)
• Best Direct to Consumer
• Optical Achievement
• People’s Choice
• Best Emerging Brand
• Ultimate Accessory presented by the Accessories Council

Submissions are free for Vision Expo East exhibiting eyewear brands. Product samples must be received no later than January 24, 2025, to be considered for inclusion in the NOW Trend Showcase.

To learn more and submit, visit the webpage here.