BUSINESS Mykita and Thélios Reach Agreement for Minority Investment in Mykita By Staff Monday, November 11, 2024 12:24 AM BERLIN and LONGARONE, Italy—Berlin-based eyewear brand Mykita and Thélios, the eyewear entity of the LVMH Group, announced that they have entered an agreement in view of a minority investment in Mykita. This strategic step is currently subject to customary regulatory approvals. Mykita will continue to operate with full independent in every aspect of its strategy, operations and creative process, from design conception to production and distribution, according to the announcement. In a release, Mykita said, “The development marks a significant moment of affirmation for the Mykita brand and everything it has established in just over 20 years of business."It underscores the belief and confidence in Mykita’s concept, values and vision for the future. This minority investment will strengthen Mykita’s position as a truly global design and manufacturing house, to continue driving innovation and shaping the future of the eyewear category with its unconventional spirit and dedication to exceptional design,” the release said.