MILAN, Italy—Mido show organizers have announced enhanced digital tools ahead of the 2025 edition, which is scheduled for February 8 through 10, 2025, in Milan. With a focus on accessibility, interactivity and innovation, these enhanced digital tools include an updated Mido app, the Mido portal and social media. Organizers said these tools will provide support for exhibitors and visitors alike. The Mido app has been upgraded to improve management of activities at the show and continue networking after the show closes.

In the app, exhibitors will be able to compile a comprehensive list of visitors to their stands by scanning the QR code on the guests’ entrance badge. This list of visitors can then be accessed via the app and in the private B2B area of the website. Visitors will be able to use the app to track their visits, save their favorite stands, add photos and comments and connect directly with exhibitors. Their visitor entrance pass will serve as a digital interaction tool.

The official mido.com website has also been optimized to ensure inclusive navigation, show organizers said, with dedicated functions for users with motor and cognitive disabilities. In addition, in the private areas of the website, exhibitors and visitors will find exclusive content including videos, presentations, books and press releases. Exhibitors will have access to digital tools designed to support them throughout the show, including direct access to Fieramilano e-services, downloads of the official Mido 2025 media kit for the creation of press and social media content, information about new products introduced during the show through a dedicated form, and more.

Finally, show organizers said, by interacting with the @mido_exhibition on Instagram, exhibitors have the opportunity to broaden their visibility. Content that respects the editorial guidelines can be reposted to the 38,500 followers of the page (as of November 2024).

In a release, show organizers said, “With these implementations, Mido 2025 aims to make every participation an unparalleled experience, transforming digital engagement into a true driver of networking and professional growth.”

Mido 2025 is scheduled for February 8 through 10, 2025 at Fiera Milano, Rho. Registration is open online here.