PALM SPRINGS, Calif.—Eyeball Palm Springs, a new annual luxury eyewear trade show, will have its debut event in Palm Springs, Calif., on January 25, 2025 at the Ace Hotel, according to an announcement from show organizers. Founded by Brett Cates, the event is dedicated to showcasing independent brands in a vibrant, artistically enriched environment and will aim to blend artistry with professional engagement, show organizers said. Eyeball Palm Springs will include both eyewear showcases and continuing education, which will include six ABO CE classes and two OD CE classes.

Curated exhibits in the showcase area, called The Commune, will include a handpicked selection of artistic and vibrant eyewear brands from around the world, while The Clubhouse area will house continuing education courses on eye health, store merchandising, inventory management, frame restoration and new advancements in lens technology.

Approximately 80 eyewear brands and 40 sales reps will exhibit at Eyeball Palm Springs, in addition to Cherry Optical Lab, the show's official sponsor. A full list of exhibitors is available on Eyeball Palm Springs’ website here, as well as a full list of CE courses and presenters. Horizon Optical sponsors the show's CE program.

In a statement, show organizers said, “Eyeball’s mission is to celebrate the eyewear industry’s vibrant community of independent brands and innovative frame design. With its attention to detail and commitment to creativity, Eyeball is shifting how the industry connects, collaborates and celebrates eyewear as an art form.”

Registration for Eyeball Palm Springs is open online here.