NORWALK, Conn.—L’Amy America has announced the multi-year extension of its Champion licensing agreement in partnership with Authentic Brands Group (Authentic), a global brand development and licensing platform. L’Amy America will continue the design, manufacture and distribution of Champion optical and sunglass products for men, women and youth. This extension solidifies over a decade of partnership between Authentic Brands Group and L’Amy America. Champion’s eyewear collection combines high-performance functionality, comfort and modern, sport-inspired design. It offers a diverse range of styles and specialty sizes; 45 percent of its offerings are dedicated to men, 30 percent to youth and 25 percent to women.

Steve Robaire, EVP of Reebok and Champion, Authentic Brands Group, said, “The extended partnership with L'Amy America allows us to bring Champion's iconic spirit of innovation and comfort to even more consumers across generations. Together, we'll keep pushing the boundaries of design and performance in eyewear, staying true to Champion's legacy while meeting the evolving needs of today's active, fashion-conscious individuals.”

Stephen Rappoport, CEO of L’amy America, said, “Champion is one of the world’s most well-known, sport-lifestyle brands, and is leading the industry in digitally connecting with multiple consumer generations. We are so pleased to confirm the new partnership with Authentic and look forward to many more years of Champion growth.”