Consumers spent approximately $420 billion on home improvements and repairs in 2020, an increase of over 3 percent year over year, according to The Joint Center for Housing Studies of Harvard University. Curious to learn more, marketing agency Stella Rising conducted its own research to understand what matters to consumers in the home improvement space, how they feel about market conditions, and what their new priorities are. Of note is consumers’ approach to purchasing home improvement/décor items: a lot of shopping is done in-store only, but a significant group of consumers are omnichannel. BOPIS (Buy Online Pickup in Store) is on the rise—a long-lasting impact of the pandemic for retailers—and certainly a channel to watch on the go-forward, according to Stella Rising. Click here to find out the highlights of their survey.