MANSFIELD, Mass.—Hilco Vision has announced the appointment of Geoff Cochran to the role of national account director in the vision care solutions division. In this role, Cochran will develop and expand key partnerships, as well as accelerate growth opportunities and initiatives to expand the reach of Hilco Vision and its portfolio of brands, the company noted, including Bruder Healthcare and M&S Technologies. Additionally, Hilco Vision advised, Cochran will focus on delivering total solutions to eyecare professionals in support of their practices, including The Bruder product portfolio of dry eye essentials, the Dry Eye Drink hyper-hydration drink mix, and specialty instruments, and will also provide expertise on the M&S Technologies product portfolio.

The company added that his role will also cover the Hilco Vision Ophthalmic Supplies portfolio that encompasses both exam and surgical products, as well as ophthalmic pharmaceuticals that facilitate practice operations and workflow.

“Geoff is a great addition to our Hilco Vision team, and I look forward to his success in driving the Hilco Vision solutions to eye health and practice operations with the industry professionals we serve,” said Brent Jones, global head of vision care solutions for Hilco Vision.

Cochran comes to Hilco Vision after several years with Quidel/Quidel Ortho as a senior area business manager covering a 24-state area. His duties included developing a sales enablement platform, reworking marketing messaging, and global training responsibilities, all while managing and growing his business.