(L to R) Kelly Piotti, Brent Jones and John Lakey.

MANSFIELD, Mass.—Hilco Vision, a global eyecare solutions company, announced key organizational changes to strengthen its leadership and market presence. Kelly Piotti has been appointed senior vice president of optical and retail and Brent Jones has been named senior vice president of eyecare in North America. In their new roles, Piotti and Jones will drive strategic growth initiatives, enhance operational excellence and reinforce Hilco Vision’s commitment to delivering premium eyewear and eyecare solutions, the company said.

John Lakey, formerly chief commercial officer for North America, has been appointed chief strategy officer and head of international revenue. Lakey will continue supporting North American commercial operations while taking responsibility for Hilco Vision’s international business development in key Hilco Vision markets including Europe, Canada and Australia, the company said.

“We are thrilled to have Kelly, Brent and John in these leadership roles,” said Girisha Chandraraj, CEO of Hilco Vision. “This structure allows us to unlock the global value of our brands, retail solutions and eye health initiatives across our divisions to create new opportunities for eyecare professionals and their patients.”