BUSINESS Hilco Vision Acquires Bruder Healthcare By Staff Tuesday, September 21, 2021 12:27 AM PLAINVILLE, Mass.—Hilco Vision, based here, announced that it has acquired Bruder Healthcare LLC, effective Sept. 17, 2021. Details of the transaction were not disclosed. Bruder Healthcare has provided therapeutic and ophthalmic products to medical professionals and consumers for more than 35 years. With its patented technologies, Bruder has become a leading provider of relief for the millions of people who suffer from dry eye and other ocular surface conditions. Bruder's core products include eye compresses and lid hygiene cleansers that provide eyecare professionals a range of solutions to address these conditions.The company's products are broadly available under the Bruder and Thermalon brands. The business will continue to be based out of Alpharetta, Ga., according to Hilco Vision.Ross Brownlee, CEO of Hilco Vision noted, “We have been fortunate to be a distribution partner of Bruder Healthcare for many years and know firsthand the quality and impact their product range has on those dealing with dry eye or ocular surface conditions. Bruder’s leading reputation with doctors and patients alike is well earned. We look to build on their existing partnerships and expand that reach even more broadly.”Brownlee told VMAIL, “Bruder CEO Mark Bruder and all key team members are all part of the go-forward plan.” He added, “Current distribution partners will be continuing across channels. As the parent company, Hilco Vision will be supporting the brand even more strongly now that it is part of our directly owned portfolio of brands.”Mark Bruder remarked, “We have been dedicated to bringing eyecare solutions to doctors and their patients for over 35 years and our brand is synonymous with any treatment regimen for addressing ocular surface conditions. We felt Hilco Vision was an ideal partner to ensure the continued growth of our brands in North America and globally.”Hilco Vision is a global vision care company delivering comprehensive solutions to customers. It has direct subsidiaries in the U.S., Canada, U.K., Germany, Australia, China, and the Netherlands. The company’s product portfolio is concentrated on five primary product categories: Professional Optical Tools, Ophthalmic Supplies, Vision Protection, Consumer Accessories and Lenscare.