NEW YORK—EYECON, an exclusive three-day B2B luxury eyewear experience, will debut in New York City March 14 through 16, 2025, according to an annoucement from the event's founder, Tarrence Lackran. Located at The Glasshouse, the event aligns with Eyewear Design Week and aims to redefine how the industry connects, innovates and tells its story, he said. “EYECON is not a trade show; it’s a reimagined space where creativity, education and business converge," Lackran said. "By integrating storytelling into every aspect of the event, from vendor showcases and including voices from across the luxury spectrum, we aim to inspire our industry to think beyond boundaries and elevate the entire luxury eyewear experience.”

EYECON 2025 will include the following:

Immersive Brand Experiences: Vendors from across the luxury eyewear space will transform their booths into immersive brand showcases, creating environments that bring their stories to life and offering buyers and attendees a deeper connection to their craft and vision.

EYECONVERSATIONS Stage: A lineup of panels featuring top industry key opinion leaders and distinguished voices from other luxury industries, such as leaders in fashion, retail and hospitality. These conversations will explore innovation, craftmanship and the future of luxury from diverse perspectives. 

The Glasshouse Experience: With views of Manhattan and state-of-the-art facilities, The Glasshouse provides an excellent setting for showcasing the pinnacle of eyewear design and technology.

Networking & Collaboration: EYECON offers tailored opportunities for attendees to connect with global designers, retailers and visionaries, fostering meaningful partnerships and sparking creativity.

In addition, Lackran said EYECON has established an advisory board of industry leaders to provide insights and feedback on industry trends, attendee experiences and educational content. The board incudes Gary Black, president of Black Optical; Julia Gogosha, owner of Gogosha Optique; Alicia Hartman, owner of EyeQ Barbados; Christos Karabelas, owner of SOMA Optical; Kyly Rabin, owner of Zak.; Wendy Salle, founder of Salle Opticians; Jeff Solorio, co-founder of Speed Bureau; and Dr. Jennifer Tsai, founder of Line of Sight.

Gary Black said, “EYECON breathes new life into eyewear events, celebrating artistry, craftsmanship and personal expression. It’s a hub for discovering timeless designs that transcend trends, powered by immersive experiences and inspiring conversations. At Black Optical, we approach eyewear as a story where design meets soul. EYECON is where the future of luxury eyewear takes shape, and we are here for it.”

Julia Gogosha said, “EYECON is a vision whose time has come. An industry experience that aligns with the caliber of brands, designers, speakers and buyers that the independent eyewear sector has been waiting for.”

For more information on EYECON, including pre-registration and exhibitor information, click here.