NUREMBERG—Eschenbach Optik and Tom Tailor announce that they have agreed to jointly launch a new licensed brand, TOM TAILOR Eyewear. Planned for August 2025, the TOM TAILOR Eyewear brand will present a collection of sun and optical styles that echo the Hamburg-based fashion brand’s timeless, casual aesthetic, according to the companies. The range of offerings will be available with selected opticians, while a selection of sun styles will also be available in Tom Tailor stores and online.

“We are looking forward to a successful collaboration with Tom Tailor and to contributing our expertise as one of the market leaders in eyewear," said Dr. Peter Braunhofer, CEO of Eschenbach Optik GmbH. "Strong in character, true to our own look, but always modern: The partnership with Tom Tailor is an important step in the further development of Eschenbach Optik.”

Gernot Lenz, CEO of Tom Tailor GmbH added, “The partnership with Eschenbach Optik underlines Tom Tailor’s continuous endeavor to bring innovative and brand-appropriate products to the market and  to further strengthen the brand's position in the lifestyle and fashion segment.”