Lewis Hamilton (l) and George Russell.

LONGARONE, Italy—Police, the proprietary De Rigo Group lifestyle brand that celebrates its 40th anniversary this year, has renewed its sponsorship agreement with the Mercedes-AMG Petronas Formula 1 team for the fifth year in a row. Police will be the official supplier of the team, and the Police logo will be visible on the helmets of the two Mercedes-AMG Petronas drivers, Lewis Hamilton and George Russell. Hamilton, Russell and their racing teams will also wear Police sun and optical styles.

In addition, Hamilton and Russell star in the Police Spring/Summer 2023 advertising campaign in collaboration with Mercedes-AMG Petronas. The campaign celebrates the drivers’ personalities, reflecting the style and essence of Police.

Massimo De Rigo, executive vice president of the De Rigo Group, said, “We are extremely proud to be renewing this prestigious partnership between Police—our leading house brand, which celebrates its 40th anniversary this year—and the Mercedes-AMG Petronas Formula 1 Team. This represents a unique opportunity to strengthen our ties with one of the world’s most popular sports and, once again, join one of the world’s top teams on the track—a team with which we share the values of excellence, technology and innovation.”

 
Richard Sanders, chief commercial officer of the Mercedes-AMG Petronas F1 Team, said, “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail and innovation. We are excited to continue our collaboration, starting with Police’s Spring-Summer campaign, and celebrate their 40th anniversary which we wholeheartedly congratulate them on.”