MILAN—The Italian eyewear trade show DaTE has announced that the location for its next event, scheduled for September 13 to 15, 2025, will be Riccione, Italy. Located in northern Italy on the coast of the Adriatic Sea, Riccione can be reached by train and car, as well as from the Rimini International Airport, making it accessible to international as well as Italian attendees. Organizers note that this upcoming event will feature a new format, updated to meet the latest needs of the industry.

“We chose Riccione for several reasons: first, because it is a city perfectly aligned with the concept of our exhibition. Given its historic ties to design, its passion for innovation and its sophisticated and, at the same time, provocative lifestyle, Riccione has long been a magnet for creatives, trendsetters and experimenters, just like our exhibitors and buyers,” said DaTE president Davide Degl’Incerti Tocci and founding partners Cristina Frasca and Dante Caretti.

“There’s still a bit of suspense surrounding the exact location in Riccione," Tocci continued, as the exact space in the city has not yet been announced. "Meanwhile, we are planning the forthcoming editions and can already reveal that DaTE events will be held in Naples, Rome, Milan and Bologna.”

Admission to DaTE is free, open only to eyewear industry professionals, opticians, buyers and journalists. Registration will be available online through DaTE’s website.