'S-HERTOGENBOSCH, The Netherlands—Bold XXL, a leading optical trade fair in The Netherlands, is preparing for its September 2024 edition featuring 360 brands and 147 exhibitors, according to an announcement from show organizers. The show is scheduled for September 8 and 9 at the Brabanthallen in 's-Hertogenbosch, a venue known for its size and central location for visitors from The Netherlands, Belgium and Germany, organizers said. The space includes an exhibition hall spanning over 9,000 square meters.

In addition to the 360 brands and 147 exhibitors, Bold XXL will feature a dance show on its Bold Stage, presented by radio presenter and fashion blogger Annaliese Dayes. In collaboration with with Maarten Weidema from TEF Magazine, Dayes will conduct live interviews with attendees and exhibitors.

Show organizers said, “At the heart of the Dutch optical scene, Bold XXL stands as a beacon of unity. This esteemed trade show is all set to unveil the best of what's new in the industry this year. Serving as a hub for industry professionals, it fosters a space for fresh inspiration, groundbreaking innovation and valuable connections. Additionally, it's a golden chance to jump-start the sales season with a lineup of stunning new collections, making it not just an event, but a unique marketplace.”

Registration is open online here.