NEW SMYRNA BEACH, Fla.—Bajío Sunglasses, an independent performance sunwear brand with sustainability at its forefront, is expanding its U.S. sales force with eight new members to help grow the sales of its prescription sunglasses. The new sales force will introduce Bajío’s LAPIS polarized lenses, which include patented technology and simple pricing to make selling easy, according to the company. ECPs can order Bajío’s seven lens colors in any frame style or color for plano or Rx.

“We are very excited to add eight new members to our sales team and bring Bajío to ECPs looking for an alternative high-performance sunglass brand," said Renato Cappuccitti, VP of optical and Rx at Bajío. "Our successful launch to the outdoor channel is well underway, and now it’s time to bring our technology, including Rx, to the optical channel and provide independent ECPs with product differentiation to help them remain competitive and profitable in a tough retail landscape.”

All Bajío sunglasses are manufactured and assembled within Florida, the company said, using plant-based materials. For more information, visit www.bajiosunglasses.com.