By Maria Higgins, OD
Thursday, March 9, 2017 12:15 PM
Social media presents a prime opportunity to market your practice, but missteps can bring major downsides. Here are five common mistakes–and how to avoid them.
By Maria Higgins, OD
Wednesday, December 14, 2016 1:15 PM
FREDERICK, Md.—As the owner of The Unique Technique, a business and marketing consultancy, where I am heavily involved in social media marketing for both clients and myself, I advise practices on how to use this new medium to communicate with their community and promote their practice.