By By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Fulmer, OD, FAAO, FCOVD
Friday, January 17, 2020 10:22 AM
Social media is where many, if not most, of your patients spend vast amounts of personal time. You can leverage posts to sites like Facebook and Instagram to market to them where they already are, rather than hoping they open promotional e-mails or postal mail messages. Here’s how our practice, which has a vision therapy focus, and no optical retail business, uses social media to communicate with current, and prospective, patients.
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD
Wednesday, February 20, 2019 11:30 AM
NEW YORK—When you care about your patient, you learn about their lifestyle and incorporate these important facts into your medical history. Often, we think of the Lifestyle History as separate from the Medical History and the Demographic History. Because documenting the Medical History is essential to coding correctly and it is often time consuming, it’s not unusual to find that the Medical History has increased in importance and the Lifestyle questioning has decreased in importance.
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD
Tuesday, October 16, 2018 11:20 AM
NEW YORK—Coding for Medicare can be challenging. Here’s an online resource that can answer your questions as they arise, and help you increase your reimbursements. Medicare created resources to help providers and the
Medicare Learning Network is one of those resources.
By Mark Wright, OD, FCOVD
Friday, February 5, 2016 9:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.
By Mark Wright, OD, FCOVD
Wednesday, November 5, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.
By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.