By By Nikki Iravani, OD, of Santa Clara, California
Friday, January 31, 2020 12:19 PM
We took a new approach in hosting our trunk show at the end of last year, showing our appreciation by inviting patients to join us at Fleming's restaurant, which is located in our shopping center. We thought our patients would appreciate an invitation to a holiday champagne brunch at a nice restaurant versus bringing them back in our office as we've done in the past. As much as our patients like our office, it's still a nice change to be treated at a fine restaurant. The special format, which we advertised as a Sip + SEE, was well-received and a big success.