SAN DIEGO--Steven Schwartz has been named eastern regional manager for Shamir Insight. A new position, he will oversee Shamir Insight's sales activities in the eastern United States.

He has 14 years of optical industry experience, most recently at Marchon Eyewear, where he worked closely with a national sales team. As national brand specialist, he hired and trained sales reps while monitoring sales performance to ensure monthly sales goals.

Steven Schwartz

Schwartz reports to Carmen Renschler, national sales manager. "Steve's experience in training and educating a large sales team complements Shamir's mission to provide comprehensive education to the optical industry, eyecare professionals, and laboratories."

Reporting to Schwartz are two new sales reps covering eastern states. Aaron Dynes has been named account representative for Ohio. With nearly 14 years' optical industry experience, nine of them in optical lens buying and selling, Dynes will serve labs and eyecare professionals in Ohio. Most recently, he was associate lens buyer and lens merchandising supervisor for Luxottica Retail, where he purchased and managed several brands and was responsible for Canadian lens recalls and markdown analysis.

Aaron Dynes Jonathan Simon

Jonathan Simon will serve as account representative in Pennsylvania, serving ECPs and labs in that state. He previously worked at Spechler Optical in Cherry Hill, N.J., as manager, assistant manager, and sales associate.

Both Dynes and Simon will be responsible for detailing detailing Shamir's family of premium progressive lenses, including Genesis, Piccolo, and Office lenses to ophthalmologists, optometrists, and opticians, along with Shamir's ReCreating Perfect Vision partnering laboratories.