VM Video: A Collection of Relevant Videos Chosen By Our Staff



Spotlight

World Sight Day Coalition Helps Out in Atlanta

Representatives of the various companies involved in this year’s World Sight Day and Optometry Giving Sight helped volunteer time and resources to help the underserved in Atlanta get access. Via VSP’s Mobile Eye Clinic and Eyes of Hope, the assistance of 3-time Olympic champion Misty-May Treanor, Nike Vision, Alcon and others, including many local area optometrists, some 4,000 received needed eyecare and eyewear.

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NY1 cable TV Features VM's Eye2 Zone at VEE 201302:13

NY1 cable TV Features VM's Eye2 Zone at VEE 2013

New York City's NY1 cable TV reports on new vision technologies featured at Vision Monday's Eye2 Zone at International Vision Expo.

Keywords: Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics

VM's Eye2 Zone Showcases High Tech Specs02:52

VM's Eye2 Zone Showcases High Tech Specs

Vision Monday’s new Eye2 Zone at International Vision Expo featured exhibits of six exciting new vision technologies. (Video by EyeCareVideo)

Keywords: Eye2, Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics

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News

Students at the Core of the Optometric Profession03:24

Students at the Core of the Optometric Profession

WASHINGTON, D.C.—The American Optometric Student Association (AOSA) and OptometryStudents.com recently released a video and statement depicting their participation in the AOA’s Congressional Advocacy Conference, held here on Capitol Hill in September. The video, produced by Nice Life Films, marks the first formal collaboration between the two organizations.

Hispanic Heritage Month is Sept. 15-Oct. 1502:48

Hispanic Heritage Month is Sept. 15-Oct. 15

Hispanics comprise the largest ethnic minority population in the United States - and therefore a large portion of patients for many eyecare professionals. Hispanic Heritage Month is Sept. 15-Oct. 15 - although any time is a good time for ECPs and their associates to learn more about "cultural competency," an important macro trend impacting all health care professions, particularly vision care.

An Eye Exam That Opens a Door to the Imagination05:14

An Eye Exam That Opens a Door to the Imagination

In Spectral, model Chanel Iman gets a refraction that's truly eye opening. The five-minute film from SHAUNS eyewear was directed by Jenna Elizabeth and produced exclusively for V Magazine's VFILES.

Keywords: Eye Exam, Refraction, Phoropter, Snellen Chart

Vision Council Report Examines Gaps in UV Safety05:31

Vision Council Report Examines Gaps in UV Safety

ALEXANDRIA—Despite the damaging effects of ultraviolet radiation (UV) to eyes and vision, 40 percent of U.S. adults do not wear sunglasses while outdoors, according to a new report from The Vision Council titled The Big Picture: Eye Protection Is Always in Season. Ed Greene, CEO of the Vision Council and Dora Adamopoulos, OD, a member of the Better Vision Institute, the medical advisory arm to The Vision Council, sat down with VM to discuss how ECPs can educate their patients about this important topic.

Keywords: The Vision Council, UV Safety, Ed Greene, Dora Adamopoulos, Better Vision Institute

Pearle Vision TV Ad Leads Re-Branding Campaign35

Pearle Vision TV Ad Leads Re-Branding Campaign

After more than half a century “caring for eyes,” one of the most iconic names in optical retail, Pearle Vision, a division of Luxottica Retail (NYSE: LUX), is in the process of redefining its brand identity. This commercial is part of a multimillion dollar network and cable television advertising campaign broadcasting nationally to call attention to the re-branding effort.

Keywords: Pearle Vision, Luxottica Retail

Due in May: Glasses.com’s New 3D Try-On App01:04

Due in May: Glasses.com’s New 3D Try-On App

Using proprietary facial mapping software, photo technology and some Hollywood special effects, Glasses.com previews its new 3D virtual try-on app, which enables users to try on as many as 100 frames in under a minute, share looks with friends and search styles in many ways.

Keywords: Glasses.com, Try-On App

New Tech in Eyewear, Part 2: Wearable Computers05:06

New Tech in Eyewear, Part 2: Wearable Computers

Andrew Karp, Lens and Technology editor, Jobson Optical Group, further discusses new technologies in sports eyewear with Review of Optometric Business.

Keywords: Eyewear, CES 2013

New Technologies in Sports Eyewear02:35

New Technologies in Sports Eyewear

Andrew Karp, Lens and Technology editor, Jobson Optical Group, discusses new technologies in sports eyewear with Review of Optometric Business.

Keywords: Sports Eyewear, CES 2013

Vision Expo West 2011: The WOW Factor02:43

Vision Expo West 2011: The WOW Factor

Expo’s Billy Harris asks Vision Expo West attendees, “What’s the ‘wow’ factor for you and Why is this the place to be?”

Keywords: VEW

Vision Expo West 2011: Education02:35

Vision Expo West 2011: Education

What courses were attendees taking at VEW?

Keywords: VEW, Education

Vision Expo West 2011: The Shopping List02:00

Vision Expo West 2011: The Shopping List

What topped attendee’s shopping lists at last month’s Vision Expo West?

Keywords: VEW

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Trends

Preview ClearVision’s New Personalized Eyewear04:47

Preview ClearVision’s New Personalized Eyewear

Preview ClearVision’s latest innovation in eyewear: the IZOD collection of personalized eyewear. Designed for those who like to express their own unique style, this collection lets consumers personalize their eyewear through color. Learn how ClearVision came to develop the collection of four clear acetate frame fronts and 9 temple colors. Plus, you’ll see how consumers can take eyewear personalization to another level through tinting and painting! Visit ClearVision at Vision Expo East 2014, booth #4421 for on Saturday, March 29 at 1 pm EDT & join our Conversation on Men’s Fashion & Personalization. See demonstrations all day long! Learn more at cvopticalvisionexpo.com.

PuriTi Titanium Collection from ClearVision01:21

PuriTi Titanium Collection from ClearVision

The weight is over: introducing the PuriTi 100 percent titanium eyewear collection from ClearVision Optical. The lightweight, hypoallergenic PuriTi collection showcases timeless design and functional excellence through its classic to modern eye shapes and technologically advanced construction. It’s a high quality titanium collection set at a price point that’s advantageous to eyecare professionals, yet doesn’t sacrifice style. PuriTi. The Element of Style. Learn more at www.cvoptical.com.

BCBGMAXAZRIA & ClearVision: A Great Collaboration05:25

BCBGMAXAZRIA & ClearVision: A Great Collaboration

BCBGMAXAZRIA creative director Clifford Pershes chats with CCO & muse Lubov Azrua on the brand's longtime relationship with ClearVision Optical and its collaboration on the BCBGMAXAZRIA optical and sun collections. As key accessories of the future, the brand’s eyewear and sun collections are designed to provide a chic, effortless fashion style for today's women -- individual, timeless, elegant, and versatile. BCBGMAXAZRIA eyewear and sun collections are available at fine optical retailers. Find out where to buy 2014 BCBGMAXAZRIA eyewear and sunglasses at www.bcbgmaxazriaeyewear.com

ClearVision: 3D Printing in the Optical Industry05:54

ClearVision: 3D Printing in the Optical Industry

Now emerging in the eyewear industry, 3D printing may forever impact how optical providers use this technology in the design and production of eyewear. Learn how eyewear manufacturer ClearVision Optical is using 3D technology in its design and development process, plus what you can expect to see in the future. Learn more about ClearVision at www.cvoptical.com.

Copenhagen Through Ørgreen’s Lens42

Copenhagen Through Ørgreen’s Lens

COPENHAGEN—Shot in cinematic style, one part theatrical documentary, the other film noir, strong dynamics were the inspiration behind this year’s campaign from Ørgreen. The company decided to move away from a studio shot campaign and get outside to the city they are so proud to represent, the company said. The creative team toured some of the most epic spots of Copenhagen during a beautiful and sunny day in September, from the city center to a quiet harbor on the outskirts of town to capture the sun set. Aiming for a vibrant and more natural look and feel for the campaign, Ørgreen picked two highly professional individuals, who are used to interpreting dramatic moods and emotions to be their models for the campaign. The film features former solo dancer at the New York City Ballet and current artistic director of the Royal Danish Ballet, Nikolaj Hübbe wearing the Bogart, and member of the Corps de Ballet in Copenhagen, Hilary Guswiler in the Baker.

LensCrafters Ad Campaign01:28

LensCrafters Ad Campaign

LensCrafters has announced that it will launch a global advertising campaign encouraging consumers to recognize the vital role eye heath plays in overall health and lifestyle. The campaign, titled “Take a Stand for Quality Vision Care,” is scheduled to launch on Feb. 2, 2014 and will “communicate LensCrafters’ passion for celebrating the eye and acting as a partner in total vision care,” the company said.

Rethink Eyecare Promotes Full-Scope Optometry05:10

Rethink Eyecare Promotes Full-Scope Optometry

"Change is upon us, now is the time to rethink eyecare," states the American Optometric Association's Third Party Center in this video that explains, "Health care is changing for the better, and the health care system needs optometrists now more than ever." To promote the integrated eyecare model that the AOA advocates at Rethinkeyecare.com, this video describes, "Why there's a need for more optometrists to serve more patients with full-scope comprehensive eyecare and the significant savings that can result by doing so."

What Could Be 3D Printing's Future in Optical?05:55

What Could Be 3D Printing's Future in Optical?

What can rapidly-advancing 3D printing technologies mean for manufacturing as a whole and, specifically, for eyewear and sunwear? ClearVision Optical's team kicks off the conversation to help ECPs and optical retailers better understand what this new process could mean for the future.

Vinylized Sunglasses03:26

Vinylized Sunglasses

BUDAPEST—While audiophiles might argue that their favorite recordings sound best on vinyl, there are still enough old unwanted albums that a company called Vinylize is turning them into sunwear. Using a process refined over a number of years, the company adheres vinyl with cellulose acetate and handcrafts the frames. They even turn discarded 7-inch singles into cases for those recycled sunglasses by folding them in half and sewing on a zipper. This video shows how they are “Handmade in Hungary.”

NY1 cable TV Features VM's Eye2 Zone at VEE 201302:13

NY1 cable TV Features VM's Eye2 Zone at VEE 2013

New York City's NY1 cable TV reports on new vision technologies featured at Vision Monday's Eye2 Zone at International Vision Expo.

Keywords: Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics

VM's Eye2 Zone Showcases High Tech Specs02:52

VM's Eye2 Zone Showcases High Tech Specs

Vision Monday’s new Eye2 Zone at International Vision Expo featured exhibits of six exciting new vision technologies. (Video by EyeCareVideo)

Keywords: Eye2, Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics

‘America’s Favorite’ Wooden Sunglasses04:21

‘America’s Favorite’ Wooden Sunglasses

Being profiled in the online reality show, 'Dell Presents America’s Favorite Small Business', Oregon-based Shwood won $25,000 in Microsoft-loaded Dell products and a $50,000 prepaid MasterCard.

Keywords: Sunglasses, Shwood, Dell, Microsoft, MasterCard

The Smokey Mountain Rider on Liberty’s MagTraxion02:35

The Smokey Mountain Rider on Liberty’s MagTraxion

One frame, two performance options -- riders can go from a fashion sunglass to high performance eyewear in seconds with the new MagTraxion technology.

Keywords: Liberty Sport, MagTraxion

Tory Burch Interview03:58

Tory Burch Interview

VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica. VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica.

Keywords: Eyewear, Tory Burch, Luxottica

Marchon DVF Eyewear28

Marchon DVF Eyewear

Marchon Eyewear is thrilled to introduce Diane von Furstenberg Eyewear to its brand portfolio. The DVF Eyewear Collection features sun and optical frames inspired by iconic DVF design elements, such as the wrap dress, lip print, love knot, and power stone. Shapes run from oversized, to cat eye, and aviator. Color also plays an integral role both in subtle prints and customized styles.

Keywords: Marchon, Diane von Furstenberg Eyewear, DVF

Silhouette Introducing Crystal to Fashion01:47

Silhouette Introducing Crystal to Fashion

A backstage glimpse of NY Fashion Week and Silhouette's pre-launch of the Crystal Collection. Catch interviews from top designers and renowned supermodel, Helena Christensen! Set your practice apart by offering the exclusive crystal. Ask your Silhouette Sales Representative for details.

Keywords: Silhouette, Fashion

BCBG Spring 2010 Runway and Interview05:44

BCBG Spring 2010 Runway and Interview

VM's Deirdre Carroll shares a behind-the-scenes interview with BCBG's creative director Luba Azria, during Fashion Week for Spring 2010.

Keywords: BCBG, Luba Azria

Lacoste Spring 2010 Runway and Interview03:18

Lacoste Spring 2010 Runway and Interview

VM's Deirdre Carroll shares a behind-the-scenes interview with Lacoste's creative director of accessories, Christophe Pillet, during Fashion Week for Spring 2010.

Keywords: Lacoste, Christophe Pillet

20/20 Fashion Feature – Skechers/Viva04:05

20/20 Fashion Feature – Skechers/Viva

20/20 magazine profiles Skechers eyewear.

Keywords: Viva, Skechers

New Trends & Styles from Clearvision01:12

New Trends & Styles from Clearvision

A sneak peek of the latest eyewear trends, materials and styles from ClearVision Optical. See the complete video at Vision Expo East, March 18-20, Booth #3017.

Keywords: ClearVision, Eyewear

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Topics

VSP EyeFiles - Combat Computer Vision Syndrome01:59

VSP EyeFiles - Combat Computer Vision Syndrome

As the use of computers, tablets, smartphones and other devices becomes increasingly prevalent among today’s youth, so, too, does the concern about their eyes and the affect these technologies may have on the future of their eye health and vision. In this lighthearted, mom-centered video from VSP Vision Care’s See Much More blog, “Combat Computer Vision Syndrome (CVS),” a mother addresses the issue with tips on how to combat kids’ attachment to digital devices and reduce the risk of eyestrain for healthier sight.

Elements of a Well-Planned Office and Dispensary02:31

Elements of a Well-Planned Office and Dispensary

Our friends over at Review of Optometric Business recently produced a series of videos with Barbara Wright of Barbara Wright Design to illustrate the elements of a well-planned office and dispensary. The three part series focused on how sophisticated design can be adapted to a small community in the American heartland. In this, the first video, Wright visits the Drake Eye Center of Hartselle, Ala., to describe how lighting and other design elements are employed to distinguish various areas of the facility and to deliver a welcoming and positive patient experience. Source: Review of Optometric Business (www.reviewob.com).

Highlights Reel03:14

Highlights Reel

Experience the sights and sounds of the 7th Annual VM Global Leadership Summit.

Keywords: VM Summit 2013

Tapping Creativity01:32

Tapping Creativity

Two experts from outside the optical industry explore creativity one invention at a time.

Keywords: VM Summit 2013, Frank Moss (PhD), New Media Medicine Group, MIT Media Lab, Bruce Nussbaum, Parsons The New School for Design

Premier Summit Sponsor: Adlens02:00

Premier Summit Sponsor: Adlens

A word from Adlens' Graeme MacKenzie, OD about the future of progressive lens technology.

Keywords: VM Summit 2013, Graeme MacKenzie, Adlens

Eye2 Vision Technology01:32

Eye2 Vision Technology

Incorporating technology into today’s electronic eyewear.

Keywords: VM Summit 2013, Eye2, Vision Monday, Andrew Karp, Ami Dror, XPand, Kevin Rankin, eSight Corp, Keith P Thompson (MD), DigitalVision Systems, Kip Fyfe, 4iiii Innovations Inc

Premier Summit Sponsor: Essilor02:11

Premier Summit Sponsor: Essilor

A word from Essilor’s Howard Purcell, OD about creating an environment of innovation for Independents.

Keywords: VM Summit 2013, Essilor, Howard Purcell

New Health Care Influencers01:44

New Health Care Influencers

Navigating the changing landscape in the delivery of eyecare and eyewear.

Keywords: VM Summit 2013, Annmarie Hagan, WellPoint, David Golden (OD), EyeHome Network

Omni-Channel Marketing01:24

Omni-Channel Marketing

The new watchword in a fast moving business as boundaries blur between brick-and-mortar and online.

Keywords: VM Summit 2013, Martin Bispels, QVC, Jay Engelmayer, GlassesUSA.com, Francis Jean, IRIS The Visual Group

Keynote on Creativity & Innovation01:15

Keynote on Creativity & Innovation

Fast Company’s Robert Safian on rethinking business models in an age of disruption.

Keywords: VM Summit 2013, Fast Company, Robert Safian

Essilor Optifog: The Butcher19

Essilor Optifog: The Butcher

This humorous video for Essilor’s new Optifog lenses depicts the unintended consequences of “having a foggy moment.”

Keywords: Essilor, Optifog, lenses, anti-fog

VM’s 2nd CLICK Conference Impressions01:47

VM’s 2nd CLICK Conference Impressions

Sights, sounds, attendee observations at the VM “Social Circles” CLICK Conference in Las Vegas

Keywords: CLICK Conference, Social Media, Digital

Welcome to CLICK01:59

Welcome to CLICK

The theme and purpose of the VM CLICK Conference

Keywords: CLICK Conference, SocialMedia, Digital, Hoya

Social Media’s Now Ready for You!19:59

Social Media’s Now Ready for You!

Nathan Bonilla-Warford, OD observes social media’s changes

Keywords: CLICK Conference, Social Media, Digital, Nathan Bonilla-Warford, Bright Eyes Family Vision Care

How to Make Digital the Center of Strategy12:11

How to Make Digital the Center of Strategy

Doctors Vision Center’s Suzanne Berardi-Gould traces the move from traditional marketing to digital media.

Keywords: CLICK Conference, Social Media, Digital, Suzanne Berardi-Gould, Doctors Vision Center

Dynamic Video Resources from Hoya01:34

Dynamic Video Resources from Hoya

A pounding recap of how Hoya Freeform Company is bringing new ideas to technology and ECPs.

Keywords: Hoya FreeForm, Lenses, Technology

Join the Hoya Free-Form Revolution08:52

Join the Hoya Free-Form Revolution

From Digital Demands to Distortion-Free Eyewear

Keywords: Hoya FreeForm, Lenses, Technology, Gregory Hicks

A New Sphere of Influence05:19

A New Sphere of Influence

DBA’s Daniel Feldman discusses how optical retailers and eyecare practices can manage their social media involvement.

Keywords: CLICK Conference, Social Media, Digital, Panel, DBA Communications, Daniel Feldman

Who are Nomads?09:22

Who are Nomads?

eMarketing/Nomad’s Tim Welch reveals some of his company’s major social media initiatives

Keywords: CLICK Conference, Social Media, Digital, Panel, eMarketing, Time Welch

Building a Brand, Reaching Consumers06:56

Building a Brand, Reaching Consumers

ELEVEN’s Tony Hessburg shows how building a brand has changed in the era of digital media.

Keywords: CLICK Conference, Social Media, Digital, Panel, ELEVEN, Tony Hessburg

How Do You Measure R-O-I?10:14

How Do You Measure R-O-I?

How can ECPs manage their social media involvement? How do you make the shift effective?

Keywords: CLICK Conference, Social Media, Digital, Panel

Marchon's Eye Make A Difference Campaign02:21

Marchon's Eye Make A Difference Campaign

Marchon Eyewear launches its new "Eye Make a Difference" campaign for 2011 which honors ordinary individuals with extraordinary stories. The first installment starts with Michael Wenger. Watch for details on Michael's humanitarian efforts and how he has touched the lives of many children in Africa.

Keywords: Marchon, Michael Wenger

Video Impressions from VM’s 5th Global Leadership02:18

Video Impressions from VM’s 5th Global Leadership

Get a small taste of the atmosphere, buzz and excitement surrounding this important idea-shaping event, held Mar. 16th at The Times Center in New York.

Keywords: VM's 5th Global Leadership

Silhouette Optical’s What to Eye Wear – Theresa04:53

Silhouette Optical’s What to Eye Wear – Theresa

Silhouette's "What to Eye Wear" Video Makeover series spotlights the transformations of four consumers looking for a fresh, polished look. See how personalized consults create a new sense of style for each wearer.

Keywords: Silhouette

Silhouette Optical's What to Eye Wear – Alison05:06

Silhouette Optical's What to Eye Wear – Alison

Silhouette's "What to Eye Wear" Video Makeover series spotlights the transformations of four consumers looking for a fresh, polished look. See how personalized consults create a new sense of style for each wearer.

Keywords: Silhouette

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Community

ASCO: Put Your Future in Focus03:43

ASCO: Put Your Future in Focus

A recent video produced by the Association of Schools and Colleges of Optometry (ASCO) takes the question of “why” becoming a doctor of optometry is worthwhile and answers it threefold: the career holder’s ability to change lives, the field’s many outlets for occupational growth and the continual advancement of technologies and clinical innovations that come to life in the profession.Titled “Be a Doctor of Optometry: Put Your Future in Focus,” the video shows an insightful selection of ODs and ODs-to-be sharing perspectives on what initially drew them to studying optometry, where they see their careers taking them – be it cataract clinics, Veterans hospitals or private practice – and how optometry continues to inspire and excite them out in the field. The video was partially funded through a contribution from Luxottica and serves as a part of ASCO’s and the American Optometric Association’s (AOA) “Joint Project on Further Developing a Robust, Diverse, and High Qualified National Applicant Pool,” the end goal of which is to increase the number, quality and diversity of applicants to the 21 schools and colleges of optometry in the 50 states and Puerto Rico, according to ASCO.

SCO Students Share Stories and Perspectives09:45

SCO Students Share Stories and Perspectives

MEMPHIS, Tenn.—Prospective optometry school students may find it hard to resist the calling after hearing perspectives of various students at the Southern College of Optometry (SCO) shared in a video released by the school earlier this year. The video, which introduces the institution’s students, programs and campus life, features first-person accounts from current students who share what brought them to the school and, more importantly, what kept them there.

Transitions Honors Regional Retailers of the Year04:59

Transitions Honors Regional Retailers of the Year

Barnet Dulaney Perkins Eye Center, with 14 optical locations throughout Arizona, was named Transitions Optical’s 2013 Regional Retailer of the Year. View this video to learn how this growing regional optical retailer and the other two finalists – Henry Ford Optimeyes of Michigan and Northeastern Eye Institute of Pennsylvania – achieved this leadership status.

For Those About to (Eye)Rock… We Salute You!03:39

For Those About to (Eye)Rock… We Salute You!

NEW YORK—If you’ve ever attended EyeRock, the optical industry concert that benefits non-profit vision care organizations, you know what to expect: an evening of listening and dancing to great rock ‘n’ roll music performed by The EyeRock Band, a stellar group of optical industry musicians and singers who play their hearts out for you.A band of talented teenage musicians will join The EyeRock Band in support of a good cause at The EyeRock Concert at New York’s Hard Rock Café on March 29. Known as The School of Rock All-StarTeam, the band is made up of outstanding teenage performers from Chicago. They will be special guests at the show, which will benefit New Eyes for the Needy. If you’re not already psyched for EyeRock, this video from EyeRock 2012 at the Hard Rock Café should do the trick. It features the EyeRock Band’s smoking rendition of the Bad Company’s classic “Can’t Get Enough of Your Love.” To paraphrase a classic song by AC/DC, “For those about to EyeRock, we salute you!

Eyewear Trends for Every Face Shape05:28

Eyewear Trends for Every Face Shape

CHICAGO—On Jan. 16, 2014, optician Boyce Moffitt, the general manager of Spex, based here with several locations throughout Chicago and Illinois, showed the city the meaning of “Spex appeal” in a segment on the WGN Morning Show. With the spotlight on Spex, a designer eyewear purveyor voted the Best Eyewear Store in Time Out Chicago’s 2011 Shopping Awards, Moffitt delivered tips on how to find the best frames for each face shape while showing off a variety of frames carried by the fashionable eyecare store.“We had a blast sharing eyewear trends with the viewers of WGN Morning Show,” Spex director of marketing, Michael Caputo, told VM. As the retailer’s tagline says, “discover your Spex appeal” with the latest VM Video.

141 Eyewear Partnerships02:30

141 Eyewear Partnerships

141 Eyewear, a Portland-based philanthropic eyewear company, recently teamed up with Kaiser Permanente and the Boys & Girls Club of Salem to execute a charity eyecare clinic to test and fit kids for free prescription eyewear.

See What It’s Like on a Mobile Eyes Clinic02:01

See What It’s Like on a Mobile Eyes Clinic

More than 1,200 VSP doctors have volunteered onboard VSP Mobile Eyes clinics, providing vision care to more than 170,000 people in need. Watch this video to see what it’s like to volunteer on these clinics, complete with dispensaries and finishing labs.

Blurred Vision ('Blurred Lines' Optometry Parody)04:30

Blurred Vision ('Blurred Lines' Optometry Parody)

Kalie McCartin, a first-year OD student (and president of the Class of 2017) at Salus University, Pennsylvania College of Optometry, turned her passion for music and lyric writing into clever parody of Robin Thicke’s “Blurred Lines” pop sensation in this special video, which finds a new way to talk about the important work optometrists do. McCartin’s concept was photographed at PCO’s Eye Institute and Philadelphia Soundstages and edited by videographer, AJ Pastor, another first year OD student, along with their colleagues Joe Rispoli, Delon Lawrence and many others.

Keywords: Blurred Vision, Parody, Salus, PCO

Portable Eye Exams Via Smartphone09:51

Portable Eye Exams Via Smartphone

This video shows how a group of researchers based in London are using Peek, a smartphone based system they developed, to conduct comprehensive eye examinations in remote settings in countries such as Kenya. Easy to use, affordable and portable, Peek is empowering general health workers and eyecare practitioners to diagnose eye diseases and provide a means for managing and monitoring the treatment of patients, anywhere in the world.

'Get Busy Living'03:27

'Get Busy Living'

IRVING, Calif.—This video won the Three Zerohs Collective of musicians, designers, photographers and filmmakers $10,000 and a lifetime supply of IVI Vision sunglasses in the Get Busy Living competition.

World Sight Day Coalition Helps Out in Atlanta02:54

World Sight Day Coalition Helps Out in Atlanta

Representatives of the various companies involved in this year’s World Sight Day and Optometry Giving Sight helped volunteer time and resources to help the underserved in Atlanta get access. Via VSP’s Mobile Eye Clinic and Eyes of Hope, the assistance of 3-time Olympic champion Misty-May Treanor, Nike Vision, Alcon and others, including many local area optometrists, some 4,000 received needed eyecare and eyewear.

Edging Provides Vocation for Special Olympian13:58

Edging Provides Vocation for Special Olympian

This video features Nic Christensen, a young man with ID (Intellectual Disability) who found his employment and success through his vision screening at the Special Olympics National Games. At the screening, Nic became fascinated by the machine to grind eyeglasses, which lead to him getting a $35,000 loan to buy the equipment. Nic now works with his father, Jay Christensen, OD at Dr. Jay’s Family Eyecare in Harlan, Iowa.

TFOS – Blink Around the World58

TFOS – Blink Around the World

NEW YORK—Earlier this year, the Tear Film & Ocular Surface Society (TFOS) launched a global initiative to raise awareness of an oft overlooked dry eye treatment—blinking.

The Making of a Lafont04:10

The Making of a Lafont

It never gets old watching a frame being made. Lafont Paris has made a video that details how one of their handmade frames gets produced all the way from design through manufacture to being displayed in store.

The Great Glasses Play Day02:04

The Great Glasses Play Day

MADISON, Wis.—The Great Glasses Play Day (GGPD) returned in August for its second annual celebration of pediatric eye health and confidence among glasses-wearing children. The fun-loving campaign, which launched last year, attracted hundreds of attendees to GGPD events across 17 cities.

San Diego Blind Stokers Club05:21

San Diego Blind Stokers Club

The Blind Stokers are a San Diego, Calif.-based organization that puts sighted bicycle riders together with riders who have visual impairments. They ride on tandem bikes, with the sighted partner doing the steering and the “stoker” providing the power. Video Credit: Preposterous Films and Atomic Phizz Productions

Keywords: Blind Stokers

Imagine…For Just $404:56

Imagine…For Just $4

VisionSpring is transforming lives around the world with a sustainable model for delivering eyeglasses and eye care to those in need

Keywords: VisionSpring, Eyeglasses, A Greater Vision

Luxottica's OneSight Marks 200th Clinic02:03

Luxottica's OneSight Marks 200th Clinic

Team members reflect and celebrate milestone of OneSight’s 200th clinic, providing eyewear and eyecare to the underserved.

Keywords: Luxottica, OneSight Foundation

Clarkson Eyecare: LASIK Services01:30

Clarkson Eyecare: LASIK Services

The Clarkson Eyecare’s ad series for LASIK services include former St. Louis Blues star and current broadcaster Kelly Chase. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.”

Keywords: Clarkson Eyecare, Kelly Chase, LASIK

Clarkson Eyecare Stories02:00

Clarkson Eyecare Stories

Clarkson Eyecare’s commercial series features real families who call on their practices for their vision needs. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.” The result is a series of video testimonials that are both happy and fun. We think you’ll enjoy.

Keywords: Clarkson Eyecare

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