RELATED CONTENT


NEW YORK—The topics headlining VM’s Global Leadership Summit were cutting edge and offered attendees some practical business lessons to take back to their respective companies. In this third part of an exclusive online series, we take an in-depth look at the unique and growing appeal of the discount site known as Groupon.

Follow the links below for previous Summit Sound Bytes articles:
Part 1: 3D Vision Trend
Part 2: What’s Next for Digital Trends?


Social Studies: Groupon
The story behind the phenomenon – and how business can participate from Groupon’s director of business development, Sara Beth Zivitz.

Sara Beth Zivits has been director of business development for Groupon, a leading collective buying discount site, since June 2010. Now in 44 countries with more than 65 million subscribers, Groupon increasingly appeals to businesses across a broad spectrum. She spoke with the attendees of Vision Monday’s Global Leadership Summit about the site and ways optical businesses can leverage their 65 million worldwide subscribers and marketing model to grow their businesses.


“Groupon customers are young, most are in the 16-34 year old range; female; single; 80 percent have a college or graduate degree and they are very active on social media sites, like Facebook and Twitter.”

“Our hyper locality gives us the ability to provide subscribers with our ‘More Deals Nearby” feature so we are able to be more targeted in the types of deals we offer to consumers.”

“Groupon has advantages over traditional marketing in that it brings in new customers, guaranteed. Our deals reach a customer base that is active, vast and growing.”


For videos, photos and full PDFs of the event’s complete sessions, please visit VisionMondaySummit.com.