NEW YORK—Responding to the widespread and increasing use of digital devices, Zeiss is launching a complete portfolio of lenses and coatings to help eyeglass wearers use their devices safely and comfortably.

“Increased use of devices like tablets and smartphones is changing the way people use their eyes, and Zeiss is the company that better understands the visual demands created by extended viewing of digital devices,” said Uli Krauss, CEO, Carl Zeiss Vision U.S.A. “Zeiss now has a portfolio of eyeglasses uniquely designed to enhance the digital device viewing experience and alleviate the negative effects associated with extended device usage.”

Zeiss is releasing two major product lines that address digital device viewing needs. Zeiss Precision Portfolio is a line of personalized progressive lenses with Zeiss’ proprietary Digital Inside Technology. It also offers personalization for factors unique to the individual patient, accommodating any frame, facial anatomy and visual lifestyle.

Zeiss Duravision BlueProtect is an AR coating specially tuned to filter out harmful blue light from digital screens and indoor lighting. The coating helps to prevent age-related macular degeneration and sleep disorders associated with nighttime blue light exposure, according to Zeiss.

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